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Feature Phones Still Beating Smartphones
A recent report released by The NPD Group, a market research company based in Port Washington, N.Y., shows that while smartphones get most of the buzz, their inferior regular cell phone counterparts still rule the landscape.
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Floating Ads Have Big Dwell Rates
Click-through rates just got some competition – dwell rates are the new kids on the block and they appear to be packing some enticing stuff.
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Green, Auto Sites See Big Growth in July
According to the latest figures released by comScore, Green and Auto Manufacturer Web sites saw big gains in July, thanks to the government’s “Cash for Clunkers” program.
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The Value of Display Ads is Found Without Clicks
Click-through rates, shmick-through rates – who cares about click-through rates?
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$25,000 Little and Big Fish Contest – Presented by Cashtactics.net and Karaktr Media!
Cashtactics.net, the online leading PPC and CPA marketer, and Karaktr Media, the online leader in product development and marketing in the health and wellness space have joined forces this summer to launch the biggest contest of 2009.
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Agencies
Frito-Lay and NFL Hunting for a Prime Pigskin Family
A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family”
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Middle Tier
The goal of de-averaging, the subject of another article in this week’s newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online…
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Revenue Loop Transitions to an all Exclusive Network
RevenueLoop will transition to a 100% exclusive network, effective Aug 15th, 2009.
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LeadPile Ranks #3 Advertising and Marketing Company on the 2009 Inc. 5000
Inc. magazine today ranked LeadPile the Number 3 Company in the United States in the Advertising and Marketing Category with 14 or fewer employees.
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Fortune 100 Companies Using Twitter Most Despite Babble and Spam
More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.
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