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  • Active Internet Users Disappear in February

    Are people not using the Internet anymore?

  • After Wikipedia

    It should come as no surprise that the majority of Wikipedia’s traffic comes from Google, followed far behind by Yahoo!. This might beg the question: where do these users go afterwards?

  • Coverage Matters Less, Lower Costs Matter More

    The end of 2006 seems like a long time ago, and it is fairly obvious that the typical cell phone consumer has had a dramatic shift in expectations and tastes regarding their mobile experiences. This is reflected in the most recent “comScore Wireless Report,” which reported its findings based on the responses of more than 2,000 U.S. wireless cell phone users.

  • U.S. Online Advertising Spending Grows Almost 19% in 2007

    Recent figures released by Nielsen Monitor-Plus reveal that while U.S. Advertising Spending grew just 0.6% in 2007, Internet ad spending grew 18.9%, making it the strongest category for the year.

  • Zeta Interactive Adds Three New Clients to Growing Roster

    Leading interactive marketing agency signs Foxwoods Resort Casino and Century 21, among others

  • Start Thinking About Landing Page Optimization

    Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours

  • Don’t Shut off Your Phones Yet

    Play protocol usually dictates that patrons shut off their cellphones upon entering the theater. That’s increasingly not the case these days with many

  • Sweet Whiff of Politics

    An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach

  • Macy’s Teams with National Park Foundation for Green Campaign

    Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.

  • The Moment of Truth

    In case you want to know, the title of this week’s article does indeed refer to the television show of the same name. Based on last weeks data from Nielsen Media Research, we can assume that more than ten million…