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Try to Respect Your Channels
With all of the performance based networks, aggregators and agencies out there as well as new ones appearing seemingly almost every day..
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Taking Stock of Advertising’s Big Day
Thinking back to the not so distant past, namely the time when digital video recorders didn’t exist and the web didn’t know exactly what it would be when it grew up, you could argue that Super Bowl ads played a greater role in the…
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Headline Brief
weekly review on news around the industry
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Android, Apple Gain Smartphone Market Share
Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.
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BrandBowl 2010: Doritos, Google Top Brands During Super Bowl
What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?
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Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
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Agencies
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message
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Qwik Media Affiliate Network Presents ‘Help for Haiti’
Earthquakes are a natural occurrence but the suffering and poverty left in the wake of Haiti’s 7.0 are anything but natural. In response to the recent devastation in the country of Haiti, Qwik Media, an integrated affiliate marketing company, is pleased to present the Help for Haiti fundraiser.
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Keyword targeting completes the Lat49 location-focused online and mobile device ad serving solution
Lat49 keyword and Location Logic ad targeting provides the most accurate location-driven audience targeting available today
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