Author

  • SellingSource,LLC Taps Silicon Valley Veteran for PR

    Las Vegas-based SellingSource, LLC, an Inc. 500 company, has named veteran Silicon Valley public-relations practitioner Ron Kalb director of communications to oversee corporate PR, communications and other marketing outreach activities for its 11 companies providing technology-driven marketing solutions for lenders.

  • LinkConnector Welcomes Top 500 Online Retailer, Peapod, and Produces a Fruitful New Affiliate Marketing Program

    The launch of the new Peapod Program in the LinkConnector Affiliate Marketing Network gives affiliates something to bite into.

  • Breaking the Lead Gen Barrier: Part 1 in a 4 Part Series

    As the cofounder of Burstabit Media and the LinkTrust tracking and lead management platform, I come across companies all the time who are eager to start brokering leads and co-registration data rather than just sending traffic from their affiliates to their merchant’s websites.

  • Best Western Lures Harley Riders with Rewards

    Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts

  • Lifetime Reruns Women’s Film Contest

    Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.

  • China > U.S.

    While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.

  • Confirmed Opt-In Liked by Consumers, Sparsely Used by Marketers

    A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.

  • Google Leads Online Video Market

    According to the most recent figures released by comScore Video Metrix, more than 10 billion online videos were viewed in the U.S. during February 2008, a 3% increase compared to January.

  • Nielsen Online: Google Stagnant

    The latest figures released by Nielsen Online show that while more queries were conducted in March 2008 compared to February, Google’s share of the search pie remained the same, while Yahoo! and MSN/Windows Live grabbed bigger shares.