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Android Ad Requests Boom, Connected Devices Major Source of Mobile Impressions
According to Millennial Media’s recent “Mobile Mix” report for March, connected devices like the iPad account for a major portion of mobile impressions.
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Business Transition from Social Media Tactics to ROI
Businesses are maturing in the realm of social media, according to Social Media Examiner. Last year, the top question about social media concerned tactics – this year, it concerns return on investment.
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Mobile Bucks Downward Media Consumption Trend
U.S. consumers spent less time with all forms of media in 2009, save one: mobile.
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Online Video Ads Work Better Than, Enhance TV Ads
According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn’t mean that advertisers should ditch the traditional small-screen format altogether.
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OfferMobi Launches First Mobile-Centric Performance Marketing Network in the U.S.
Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth.
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Agencies
Coupons Use Soared in ’09 at All Stores: Nielsen
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company
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Agencies
P&I Postscript—Office Depot
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes
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Freelancers Are Thriving
Yes, unemployment is still hovering around 10 percent in the U.S., but that doesn’t change the fact that things have been quite sunny for freelancers, according to Elance.
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Google Loses Ground, Bing Maintains Swagger in March
According to comScore’s latest figures, Google’s competitors gobbled up its lost market share in March, as Bing continued its upward climb. Meanwhile, Facebook sustained its rapid growth as a search entity in the U.S.
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Week in Review
Headlines from the week
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