When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote.

Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.

We may still be on the uphill slope to Thanksgiving, but for Miramax Films it’s not too early to start thinking about March 2009.

Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.

CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos.

As I sit and go through my email on a daily basis, I am amazed at the emails I get which are not compliant.

Motive Interactive ( www.motiveinteractive.com)announced the launch of Advent 2.0(TM)

An interesting article came out in MediaPost yesterday titled, “Washington AG Targets Tattoo Media’s MyLuvCrush.com.” For all that has been written about the mobile marketing space over the years…