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iPhone is the Clear Leader in Mobile E-mail Opens
According to Knotice, a digital marketing communications company, the iPhone clearly dominates the field when it comes to e-mail opens.
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Mobile Campaigns Yield Better Results Than Traditional Online Campaigns
Mobile ad campaigns lead to better results in unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent than traditional online ad campaigns, according to InsightExpress.
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Android Passes iOS as the Most Popular Smart-Phone OS
According to Millennial Media’s Mobile Mix report for December, Android leapfrogged Apple’s iOS to stake the claim of being the largest smart-phone OS in December.
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An Unlikely Source of Inspiration
People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it…
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Shameless LeadsCon Plug: Share Leads?
Imagine a thought provoking article about a topic of interest, but it just so happens that the piece in question ties really nicely into a not so subtle plug to attend an event covering similar topics. If you can’t…
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Diablo Media to Donates Portion of December Profits
Diablo Media Charity Event — www.diablomedia.com, an industry leader for affiliate networks, announced their plans in December of 2010 to launch their Diablo Cares program to donate a portion of their Publisher earned revenue for the month of December.
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The Week in Review
Headlines from the industry.
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Webair Reaches New Heights with State of the Art Datacenter
New York, NY (January 6, 2011) – Webair (www.Webair.com) starts the New Year off with an exciting announcement – the official opening of their new executive headquarters and flagship datacenter in Garden City, NY. Termed “NY1,” this state of the art datacenter for the managed hosting provider was acquired from JetBlue and was formerly the center of JetBlue’s flight operations. NY1 boasts over 50,000 square feet and was built with the purpose of delivering high density, reliable datacenter space.
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interclick Appoints Industry Executives to Expand Boards
interclick inc. (Nasdaq:ICLK) announced today the appointment of Bill Wise, current CEO of MediaBank and former DoubleClick, Right Media and Yahoo executive,
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Advertise.com Expands Advertisers’ Options for Engaging Consumers with its Email Content Network (ECN)
Advertisers can reach millions of new opted-in consumers
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