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Twitter Boasts Big Numbers, but Has it Already Peaked?
Twitter is big, but has it already peaked? Here’s a rundown of some of the social networking giant’s current statistics and facts, along with a look at Twitter’s outlook.
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FTC’s Smackdown on Affiliate Marketing
Just days after ad:tech San Francisco, digital marketers that were riding high with justified optimism are now faced with a jolting reminder of the importance of legal compliance. On April 19, 2011, the Federal Trade Commission (the “FTC”) moved to stop…
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Flogs and Farticles – The Crackdown Begins Day 1
On what has historically been tax day, April 15th, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would take…
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Flogs and Farticles – The Crackdown Begins Day 2
“FTC Cracks Down on Fake News Websites Used to Advertise Acai Berry Weight-Loss Pills.” The follow-on title reiterates that message but ads in new important details, saying, “FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products.”
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Number of Global Mobile Ads Surged 38% in Q1 2011; Smartphones Driving Growth in Impressions in North America
The number of mobile ads served globally rose nearly 40 percent, according to BuzzCity, a mobile media company
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Search Engine Marketing Industry: $19.3 Billion in 2011
The “State of Search Marketing Report 2011” was recently released by Econsultancy in association with SEMPO.
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Social Media Sites Send 11% of Traffic to Content Pages
According to Outbrain’s “Content Discovery and Engagement Report, Q1 2011,” social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.
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Mobile Barcode Scanning Grew More Than 800% in Q1 2011
The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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US Search Marketing Grew 17%, Facebook CPCs Grew 40% in Q1 2011
The U.S. search marketing sector grew as expected in the first quarter of 2011, according to Efficient Frontier. Among the important trends to highlight were the growing demand for Facebook’s ad products and the rapid expansion of…
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