This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for goods and services, rather than cutting costs, which is what most programs are designed to do.

InfiniteTraffic hires new Director of Affiliate Relations!

Webxu Connects Targeted Consumers with Quality Online Offerings.

Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not…

We remember coming across a presentation by a Google employee that made its way viral, leading many to presume that the company was hard at work on a competitor to Facebook. What we didn’t realize is that this presentation by Paul Adams, a…

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Recent data from Nielsen breaks down mobile activity on Android smartphones. The numbers also examine the best forms of discovery for smartphone apps.

According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.

Using data from Dan Zarrella and Pure360, KISSmetrics examined the effect of timing for email marketing in its report, “The Science of Social Timing Part 2: Timing & Email Marketing.” A notable trend is that early mornings and weekends are optimal for many email metrics.

According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.