By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category

Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

It’s an age old question for marketers: When is it appropriate to use compiled data or response data?

According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more men than women reporting that they don’t go to the bathroom without their mobile phone.

Compete recently released “The State of Social Media: First Edition”, which discuses data illustrating how consumers use social media sites. Among the findings in the report is that half of Facebook’s active user base signs in every day.

New York City, NY (January 31, 2012) — e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift…

Upon the recent news of an imminent filing by Facebook to (finally) go public, a performance marketer quipped on one of the more prominent forums, “Well, there goes another good site.” It was an interesting observation and not in keeping with the mainstream press and…

Human nature is a very real thing. It’s not some flippant explanation for activities that require greater conscious thought to explain. It actually and accurately describes a wide range of behaviors for which science might prefer to lump into other social psychological hypotheses but for…

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