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Groupon Adds ‘Nearby’ Feature for Its iPad App, Plans to Focus on Tablets in 2013
Groupon recently unveiled an updated version of its Groupon HD iPad app. One of the new features is a “Nearby” tab, which gives users the ability to explore Groupon deals filtered by proximity and category. “The Nearby service is more than just being out and about,” said David Katz, vice president of mobile. “It’s about […]
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E-Commerce Profile: Q&A With Yumani
Today we’re featuring Yumani in our series of profiles of local and e-commerce companies. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different perspectives on the future of the industry. […]
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Infographic: ‘Content Marketing and the Power of Video’
Brainshark, a provider of cloud-based software for creating, sharing and tracking online and mobile video presentations, has created an infographic offering an overview of video as a tool for content marketing. The company notes that video isn’t just big today
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What Google Maps Means for Yelp, Waze and Foursquare
The new Google Maps for the iPhone, which was downloaded 10 million times in its first 48 hours of existence, has received hefty doses of high praise, especially when compared with Apple’s home-cooked Maps app. Google Maps on iOS is so good that it threatens the current ecosystem of local apps
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Apple Is Discussing a Potential Local Data-Sharing Deal With Foursquare
According to The Wall Street Journal, Apple is in early talks to integrate local data from Foursquare into its Maps application, which has received the ire of users and a waterfall of bad press since its debut. This adds some weight to rumors that such a deal was imminent when Apple senior vice president Eddy […]
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U.S. Mobile Ad Spending Reaches $4.1 Billion in 2012, Expected to Hit $20.9 Billion in 2016
According to eMarketer, U.S. mobile ad spending grew 180 percent in 2012 to $4.1 billion. This better-than-expected increase is “due in large part to the success of so-called ‘native’ ad formats like Facebook’s mobile newsfeed ads and Twitter’s Promoted Products,” according to eMarketer. Mobile ad spending in 2013 is expected to reach $7.2 billion, up […]
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Amazon Has Built a Real-Time Bidding Ad Platform, Which Could Be Introduced in Q1 2013
Amazon is a lot of things, but could the e-commerce giant become a major online advertising player in 2013? Word is Amazon has built its own real-time bidding platform, which enables the company to retarget its users across the Web based on browsing and purchase habits on Amazon-owned properties. “Given Amazon’s recommendation engine and general […]
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Facebook Updates ‘Nearby’ Feature, Puts Yelp and Foursquare on Notice
Facebook has updated its “Nearby” feature in its iOS and Android mobile apps. As its name suggests, Nearby, which is the product of Josh Williams, product manager of location and events at Facebook, and the Gowalla team the social network acquired in 2011, helps users discover places of interest near their current location that their […]
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9 Unique Facebook Pages to Inspire Marketers
If your creativity well is running dry as we approach the end of 2012, this post from Social Media Examiner might be the jolt of inspiration you need. Here’s an overview of nine fun Facebook pages that might spark some fresh ideas. For example, Seasons 52, a restaurant, has signature desserts called the Mini Indulgence. […]
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How Marketers Should Create Email Marketing Messages: Part 1
Email marketing isn’t new or as buzz-inducing as other marketing channels like social media, but it’s still a reliable and effective weapon in marketers’ arsenals. A recent StrongMail survey found that 55.5 percent of business leaders plan on boosting their spend on email marketing in 2013. Meanwhile, ExactTarget notes that nearly 8 in 10 consumers […]
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