Email remains an effective tool for marketers, but there are still some out there who aren’t maximizing the tried-and-true channel. Yes, incorporating social sharing buttons in email marketing messages has its benefits. In fact, according to GetResponse, emails with social sharing buttons get an average click-through rate (CTR) of 6.2 percent, which is 158 percent […]

According to a recent report from Affiliate Window, 22 percent of affiliate marketing campaign traffic and 18 percent of affiliate sales is coming through mobile devices, up significantly from previous years. The report, “M-Commerce: The Complete Picture,” is the third edition of the series, which began in early 2011. Back then, traffic and sales from […]

Believe it or not, there are still people out there wondering aloud whether remarketing actually works or if it just annoys potential customers. So, does remarketing work? Absolutely, according to Eric Couch, an account manager with Hanapin Marketing. “If you can use remarketing, you should,” he writes in a post for PPC Hero. He notes, […]

By Asad Haroon, CEO and founder, InsideUp Inc.

My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high percentage of consumers who use social media such as Facebook and Twitter are people who either own a small business or influence purchasing decisions for their business.

Running a track relay is similar to writing landing-page headlines for different search terms, according to Howard Jacobson, the “emotional intelligence and empathic inspiration officer” for VitruvianWay.com. In a guest post for Search Engine Watch, he says that track relays and writing headlines for landing pages both require “timing the offer so your searcher doesn’t […]

Mycleveragency, a social media agency, has crafted a helpful infographic showing what it takes to create the perfect post on major social media platforms. The company notes that each social media channel works differently. “A picture that will work as a tweet probably won’t be the perfect Pinterest post,” for instance. Here are some of […]

Earlier this week, Twitter was spotted suggesting hashtags for those tweeting from Twitter.com. When a user begins typing a hashtag, they’ll see a drop-down box with suggested autocompletions. This is a feature that has been previously available on its iOS and Android apps, as well as its

The average human’s attention span is eight seconds; the average goldfish’s attention span is nine seconds. As astounding as that seems, it’s the foundation of the perceived reality marketers and brands are working in today, as social media channels like Twitter, Facebook, Instagram, Pinterest and Tumblr have taken hold of the collective, shorter attention of […]

Social media is sexier than email and organic search, but when it comes to e-commerce customer acquisition, sexier doesn’t mean better. According to a report from Custora, email marketing has become a more effective tool for e-commerce companies in the past four years, while Facebook and Twitter have lagged behind. Custora’s first ever “E-Commerce Customer […]

Up until now, Facebook Pages were prohibited from including text that occupied more than 20 percent of their cover images. But an update of Facebook’s Page terms on July 1 removed that rule, paving the way for brands and marketers to upload cover images with more prominent calls to action (CTAs). Back on March 19, […]