YouTube is the No. 1 online video platform out there, and it’s a potentially helpful channel for small businesses looking to tap into its huge audience and marketing potential. Small businesses can use YouTube to develop useful content for prospects and customers, especially as part of their content marketing campaigns. For a thorough, step-by-step look […]

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success. Here […]

If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)

If a picture is worth a thousand words, how many words is a video worth? Try searching for the answer on your favorite search engine and you’ll likely come across mentions of research from Dr. James McQuivey of Forrester Research, which found that a one-minute video is the equivalent of 1.8 million words. With Facebook’s […]

According to a recent Social Media Examiner report, 97 percent of marketers said they’re participating in social media marketing, up from 94 percent last year. Eighty-six percent of marketers said social media is important to their business, and 61 percent of marketers said they’re generating leads from social media marketing efforts. But why do so […]

SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to […]

By Lauren Alexander, VP of marketing, Underground Elephant

Whatever industry you are working in, effectively using your leads is a crucial part of keeping your business afloat. Acquiring good leads often comes at a considerable expense of time and money. But all too often, leads are squandered because they are lost in the shuffle or go stale before being contacted.

Wishpond, a company that helps run social campaigns, has assembled a nifty infographic showing the state of content marketing in 2013. More specifically, the infographic offers an overview of how companies are using the marketing strategy and how consumers are interacting with it. “Content marketing is a marketing technique of creating and distributing relevant and […]

Local advertising could be a big boon for marketers who know how to do it well. Part of knowing how to do it well is not believing some common myths about local advertising. In a guest post for MediaPost, Lori Chavez, vice president of Marketing Local Corp., clears up four such myths: –

Some companies out there are suffering partly because they spend too much money on advertising and not enough money on hiring help to create landing pages that actually convert and help to achieve desired business goals. Landing pages are necessary because without them, websites can become a bit confusing for visitors. They might click on […]