Getting visitors to your site is one thing

Facebook is reportedly developing a location-tracking mobile app, which the company is aiming to release by mid-March. The app will track the location of users to help users see which of their friends is nearby. If that’s not creepy enough, how’s this: the app would run even when the app is closed on a smartphone. […]

Mobile Vikings, a startup based in Hasselt, Belgium, has a big dream: free mobile Internet for everyone. It hopes to do this by having companies foot the bill. In more specific terms, Mobile Vikings is hoping to third parties pay users’ mobile bills if they make purchases via an app. The smartphone app rewards users […]

Presentation slides often elicit yawns, glazed eyes and doodling in person, but on the Web they can be much more exciting and effective for generating and nurturing leads. SlideShare is a major reason why. For those who aren’t familiar with the site, SlideShare is a presentation-sharing platform that LinkedIn purchased in May 2012. As of […]

By Richie Hecker, Chairman of inSparq

A major theme at NRF Retail’s Big Show this year was how to put your customers first. With more competition than ever before, creating personalized and tailored experiences for customers are sure-ways to capture their loyalty, drive up average order values and increase overall conversions.

The Super Bowl was interesting, to say the least, thanks in large part to the 34-minute blackout in the third quarter. From a marketing standpoint, this opened the door wide for insightful takeaways: –

Facebook might be the most popular social network and, consequently, the first site to pop into people’s heads when they think about “social promotions.” However, it’s important to remember that emerging social networking sites like Pinterest, Instagram and Google+ warrant consideration when it comes to social media promotions. “Users’ social networking time has become more […]

Brafton, an online news content marketing agency, has created an infographic that goes over the 10 best ways to optimize your business YouTube channel. According to the company, more than 70 percent of B2C and B2B companies are investing their money into video marketing in 2013, with Google’s YouTube leading the way with the lion’s […]

Local search is growing up before our eyes, but that doesn’t mean it’s still got some maturing to do. The realm is still rife with questions, so to help clear up some of the confusion, Mike Ramsey, president of Nifty Marketing, is here to answer 40 questions about local search. They’re broken up into the […]

Outbound lead-generation teams don’t always have the warmest of relationships with sales teams, which means management should keep a close eye on any tension that develops between those two parties. “When the sales team cooperates, and actively participates in the outbound lead generation process, they will bring a tremendous amount of value to the team, […]