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  • Ovation TV, Spectrum Celebrate 8th Year of Stand for the Arts

    Ovation TV and Charter Spectrum revealed the winners of their 2024-2025 Stand for the Arts awards, recognizing local arts, cultural and educational organizations and programs.

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  • Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next

    In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency […]

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  • Drew Lachey Brings it Home in “Date My House”

    From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My House,” The Design Networks’s latest home improvement series, Lachey combines his passion for making spaces functional and inviting with practical DIY tips. Drew shares with Cynopsis the heartwarming mission behind […]

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  • Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media

    The old saying “may you live in interesting times” has never felt more true.  Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

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  • Chief Marketer Network joins CES as official media partner

    Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025.  The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]

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  • The Hidden Influence: How Emotions Drive our Choices

    Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]

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  • Walmart grabs the most TV viewers with Thanksgiving weekend ads 

    Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads.   Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv.   Macy’s and Amazon grabbed the next highest share of voice over the holiday […]

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  • AI and Misinformation: A Major PR Problem

    A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.

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  • The AdMonsters Writers’ 2024 Holiday Reading List: Power, Privacy, and Digital Transformation

    Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.

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  • Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024

    If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

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