A new report from The Search Agency offers an in-depth look at the paid-search landscape in the third quarter of 2013. Among the notable findings in the “State of Paid Search Report” is that paid-search spend on desktops continues to decline, while paid-search spend on smartphones and tablets continues to rise. Overall trends According to […]

Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –

According to a report from Nanigans, a SaaS platform for performance marketing, retail is dragging its feet to catch up to the average adoption of mobile Facebook ad spend. Also, retailers should consider iOS as the (far) superior mobile platform to advertise on. Budget allocation Nanigans’ report, “Facebook Advertising Benchmark Report

Using widely accepted best practices to tweak landing pages and websites in the hopes of boosting conversion rates isn’t a bad thing, but marketers can go beyond this. Rather than implementing lessons that other companies have gleaned, in-page analytics services enable companies to understand their specific users’ behavior in order to drive more educated, personalized […]

What does a CMO need to know about inbound marketing? Marketo tries to offer a comprehensive answer to this question with an infographic titled “The CMO Guide to Inbound Marketing.” “Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence,” […]

Today, Google essentially told its users: “All your profile photos are belong to us.” In an update to its terms of service, the search giant laid out its plans to personalize recommendations in search results, reviews and ads by including Google+ users’ names and photos. The company is calling this “shared endorsements.” Here are examples […]

According to the latest figures from the Interactive Advertising Bureau (IAB) and PwC US, Internet ad revenues in the U.S. hit $20.1 billion in the first six months of 2013, an 18 percent increase from the $17.0 billion in Internet ad revenues in the first half of 2012. The latest “IAB Internet Advertising Revenue Report” […]

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]

Using content to generate, qualify and nurture leads is one thing; using interactive content like personality tests, polls and trivia quizzes to generate, qualify and nurture leads is a whole other game, one that marketers should know about. To learn more about how interactive content can be used to generate, score and nurture leads, we […]

Facebook is taking another step with its effort to simplify the process of running ads on its social network, which it first shared about in June. Now the process of buying a Facebook ad starts with a question: “What’s your advertising objective?” The company is calling its updates “objective-based ad buying and reporting.” Now marketers […]