In what could be a positive sign for the company, Twitter has raised the price of Promoted Trends to $200,000 per day. This reflects a 33 percent increase from last year’s rate of $150,000 a day, and a 150 percent increase from the $80,000-a-day rate back when Promoted Trends were introduced in 2010. “With Promoted […]

The mortgage industry is an example of an area of lead generation where leaving a trail of breadcrumbs (i.e., proofs of value) can keep consumers intrigued before they’re final shown a precise cost. Here are four tips for doing this: 1)

After acquiring 15 companies, CrowdSavings has found itself its own buyer. Half Off Depot, a social commerce company that’s been around for four years, has agreed to acquire daily-deals company CrowdSavings for $6.4 million, which is the equivalent of $1.5 million in cash and 6.5 million shares. The new company to emerge from this acquisition, […]

Leads360, a lead-management software provider, has created an infographic based on a new study on the importance of a sales process that drives speed-to-call. It serves as “a handy reference guide to help you discover how your organization can do what high-performing sales teams are doing to boost revenue through innovative, proven-to-convert phone and email […]

If PPC marketers have time to take a breath in the midst of the ballyhoo surrounding Google AdWords enhanced campaigns, they should take some time to read this article from Dave Schwartz, vice president of client services and marketing at DataPop. In a guest post for SearchEngineWatch, Schwartz points out the seven deadly sins of […]

ShopGala is a major online destination where businesses can share coupons and deals with consumers. Its website has a “Deal of the Day” section where it hosts daily deals from retailers, giving the company a third-party perspective on the daily-deals industry. It’s with that viewpoint that Don Batsford Jr., co-founder of ShopGala, shares his thoughts […]

By Gary Brooks, CMO of Cortera

B2B marketers have a tremendously difficult challenge. CEOs are continually expecting CMOs and VPs of marketing to provide more leads that are more sales-ready than those they have previously delivered. Yet most of these marketers have to deliver these results with the same or fewer resources.

Google+ is a social network that had 29 million unique visitors in the U.S. as of November, and it’s being set up as a crucial part of Google’s future. That’s a good thing for those in the business of content, since Google+ offers them ways to engage communities and establish authority. For those in need […]

Blogs are more than “a cost of doing business.” If done well, a business blog can be the hub of a full-bodied content marketing plan, the sun to the galaxy of your content marketing plans. Heidi Cohen, president of Riverside Marketing Strategies, points out five reasons why blogs should be a content hub in a […]

The social network for professionals that is LinkedIn continues to thrive. On Thursday the company announced that in the fourth quarter of 2012, it raked in $303.6 million in revenue and $11.5 million in net income, notching adjusted earnings per share (EPS) of 35 cents. The revenue reflected an 81 percent surge from the same […]