TradeZone, Westport, CT, has started up a new division “dedicated to ensuring flawless execution of co-marketing programs.” Called BackRoom, the new division

For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would

The first thing Gaye Littell did after wrapping up Harley Davidson’s 95th anniversary blowout this summer was de-brief Harley’s staff to start planning

Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing

Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising

How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop

Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and

Because of the incredible success and buzz created by this promotion for Levi Strauss’s Slates slacks, Chris and Matt were deluged by interview requests.

Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among