Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.

Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

Competition can sneak up on a company when they don’t expect it and from a direction they would not have seen coming. One example, which may only illustrate my appreciation for Revenue Science, as opposed to point being…

Keeping on top of the latest technology takes effort. Everyone should be so lucky to have at least one friend, that no matter what the technology, can help make sense of the situation and enable you to become proficient with it. For me, this was the case when trying to understand the relationship between…

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Vienna, VA – May 23, 2006 – TARGUSinfo announced that it has partnered with AzoogleAds, a leader in performance-based online advertising, to further ensure the quality of its online consumer leads.

Irvine, Calif., May 22, 2006 — Experian Consumer Direct, a leading provider of online direct-to-consumer credit reports, scores and monitoring, today announced that it has joined forces with LashBack™ LLC, an e-mail reputation…

As the pace of the advertising market is getting new criteria so the demand for the new features at the media companies is growing. SignalAd has implemented its new approach both towards the advertiser and…

Up until recently, the basic 30-second commercial spot on television was viewed as the no-brainer knock-out punch. It was the most obvious way to make the biggest splash in the minds and behaviors of consumers. In some…