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And a Pony
A colleague in the office has hooked me on a particular phrase, “…and a Pony!” Jeff Atwood coined the phrase and first published on his Coding Horrors blog at the beginning of this year. Those who avidly follow the…
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State of Remnant Advertising
Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…
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Marketing to the MySpace Generation & The Economics of Social Networking
Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by …
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From Potlucks to Blogs
Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac
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U.S. Still Leads ‘Dirty Dozen’ of Spam
In its most recent “Dirty Dozen” report concerning the top twelve spam-relaying countries and continents during the second quarter of 2006, threat management solutions leader Sophos indicates that the U.S., once again, is…
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Gotuit Starts Video Portal with Search and Ad Implications
Gotuit Media, a video-on-demand content provider, recently unveiled Gotuit.com, which is an ad-supported broadband video portal. It hopes to use a tagging system as well as a sleek interface to give users a pleasant…
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Lead Generation: Pay-Per-Action
The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan…
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Mortgage Lead Gen’s “Strive for 5”
At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give…
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The Breaking Point
Reading that the mortgage banking lead generation vertical might be showing increased signs of contraction will worry some people and have others pleased. For those who make their living off the vertical, they see the potential…
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SPOTLIGHT ON
Meet Michelle Luba and welcome back Tanya Alvarez.
Find out about ConnectingMoms.
Learn about the potential of social networking sites and gated communities.
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