After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

Denny’s is tapping a Halloween theme to give kids an extra treat.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

(Philadelphia, PA) PhIMA (http://www.phillyinteractive.org), a newly formed professional association for Philadelphia’s growing interactive marketing community, will host an evening of bowling and networking at Lucky Strike…

New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.

The mobile advertising game got more interesting on Monday when Microsoft and Ingenio, a San Francisco-based company that specializes in delivering pay-per-call ads to mobile device users, announced a deal.

On Monday, a day that was owned by Google and YouTube’s big news, Pixsy, a “visual search” site that looks for images and videos across thousands of content providers on the Web, announced a partnership with new video search…

Late last week, Nielsen Entertainment released its third annual Active Gamer Benchmark Study, and the results indicated that 56% of the 117 million Active Gamers in the U.S. in 2006 played online, and that 64% of these online gamers are women.

On Monday, Google announced two separate deals with Warner Music Group and Sony BMG Music that will allow Google Video users to view music videos from both labels at no charge, thanks to Google’s ad-supported model. The…

On September 28th a judicial decision was handed down in Google’s favor, a decision impacting the multitudes of businesses that engage in paid search advertising. This decision, believed to be the first United States court ruling of…