On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

Don’t let the green hair and body piercing fool you. Today’s college students aren’t simply scrounging pennies for pizza and beer. In fact, they’re spending

Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

When last we saw our hero, he was fresh from victory over Quake, voted out of existence in a late 1970s sweepstakes by Quisp-hungry consumers. Then fans

Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were

Rug Cleaner Consumer Profile

Promotional product spending again posts double-digit gain.