An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…

Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…

According to the research firm Gartner, e-commerce lost almost $2 billion in 2006 thanks to security concerns that consumers feel when they shop online. About half of this figure ($913 million) was due to consumers who avoided…

According to numbers released by comScore, spending on online retail sites soared high on Black Friday this year, seeing 42% growth over last year’s post-Thanksgiving shopping frenzy.

According to a study carried out by ICM, a market research company based in the U.K., and commissioned by the BCC, online video sites are taking away from the time people spend watching their television screens. Though this…

With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won’t be able to push through changes to Proposition 65.

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer…

Strategic Asset Purchase Expands Online Lead Generation Expertise and Media Resources

November 14, 2006: Internet Advertising Group, an iMedia Holdings, Inc. company, has launched CollegeEducationWeekly.com, a one-stop online destination for potential students interested in pursuing an online college degree. Education counseling just became even more…