According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…

A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most…

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One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our “What Is Lead Gen” piece, it’s all too easy to confuse lead gen with a form. It’s not about a form. It’s about intent.

Not that I proclaim to be always on-top of the news, there is one news story whose significance definitely escaped me. Perhaps it is because the name sounded just as vague as many other announcements. Or maybe because it was…

Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…

The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.

According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.

According to comScore, Google expanded its U.S. search kingdom to claim 2 out of every 3 search queries in May.

In May, Google Sites owned 66.7 percent of the U.S. explicit core search…