When Facebook engineers shared Facebook’s EdgeRank formula at the f8 conference back in April 2010, many marketers misinterpreted it as a set of directions for how a brand can attain success on Facebook. Rather, EdgeRank is Facebook’s own equation

In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local […]

By Peter Klein, senior vice president of media services at MediaWhiz

I typically write about performance marketing, but in the wake of being harshly affected by Hurricane Sandy, as so many others up and down the East Coast have been, I am going to write about appreciation. As I write, my family and I are on day eight of life on Long Island with no electricity, no heat, no TV and, worst of all, no Internet access! This situation has helped put into perspective what I take for granted as part of my daily life.

A new BtoB study, “2012 Lead Generation: A Fundamental Flourishes in the Digital Era,” finds that while 74 percent of B2B marketers are at least somewhat involved in some form of lead generation, only 49 percent of them have a lead-nurturing process in place to support their lead-generation efforts. The study also found that 67 […]

LivingSocial agreed to pay out $4.5 million in a class-action settlement last month to reimburse some customers for expired deals. As part of the settlement, LivingSocial is paying $3 million in attorneys’ fees and expenses to the law firms that represented the plaintiffs in the settlement. This whole ordeal stems from President Obama’s signing of […]

A new survey from MediaBrix found that promoted tweets, sponsored Facebook stories, and other forms of social and mobile advertising may actually damage consumers’ trust and perception of brands. Among the findings was that 62 percent of consumers who had seen promoted tweets on Twitter in the past 12 months said they had a negative […]

OffersBy.me is a new site and app that puts a spin on the daily-deals model made popular by Groupon and LivingSocial. The platform doesn’t send consumers random deals each day

According to a new survey from Manta, 43 percent of small- and medium-business (SMB) owners are more optimistic about holiday sales this year, while 23 percent are less optimistic. Manta also found that 82 percent did not and will not run a daily deal with the likes of Groupon this year. Just 3 percent of […]

Groupon went public on Nov. 4, 2011. There were reasons to be skeptical about the company back then

According to comScore Media Metrix, Twitter boasted 36.8 million unique visitors in the U.S. in September, enough to make it one of the top 30 Web properties that month. With such a large audience, it’s no surprise that Twitter is a key tool for marketers