Mark Cuban, known for his ownership of the Dallas Mavericks and his appearance on “Shark Tank,” is frustrated with Facebook and is taking his businesses away from the social network. A couple weeks ago, he took a screen shot of an offer from Facebook to pay $3,000 in order to reach 1 million people. “FB […]

TroopSwap began in 2010 as a daily-deals business for veterans, but with the industry’s big players seeing slowing growth, the company is seeking to make a transition. “The firm’s Troop ID widget will provide online retailers and other Web sites with a window where veterans and active-duty military personnel can enter a unique user name […]

The holiday season is wonderful for retailers. This year, online retailers should get to know the five common holiday shopping personalities so they can create campaigns that will influence all five personalities. They are: 1) Uber Planner, 2) Down to the Wire Procrastinator, 3) Cyber Monday Surfer, 4) Black Friday Fanatic and 5) Green Monday […]

By Peter Klein, senior vice president of media services at MediaWhiz

Rodney Dangerfield would have loved affiliate marketing. It gets no respect, at least not from CMOs and senior marketers.

Timing, timing, timing. That’s what Jumptap’s latest MobileSTAT (“Simple Targeting & Audience Trends”) report is about. Among the findings meant to help mobile brands better engage consumers is that tablet usage spikes during the nighttime. Also, mobile click-through rate (CTR) spikes in December and January. “It’s About Time,” Jumptap’s October MobileSTAT report, mined its network […]

Ambassador, a social marketing platform giving companies tools to reward customers for referrals, has generated an infographic detailing how businesses are capitalizing on Facebook. The social network offers a place where businesses can know their audience and tailor their messages accordingly. The infographic follows a user named “Ed” and his journey to becoming a brand […]

As part of an agreement between Village Voice Media (VVM) and Yelp, Yelp will no longer say “Best of [city name].” Instead, Yelp will go back to this format: “Best of Yelp: [city name].” This comes less than a month after VVM filed a complaint against Yelp regarding the “Best of” phrase in various cities. […]

Though Google says it doesn’t have “specific recommendations for building search engine friendly tablet-optimized websites, there are some tips for building websites that serve smartphone and tablet users well.” For starters, Google says to consider how smartphone and tablet users expect. With larger screens, tablets can offer users browsing experiences that can be as rich […]

Groupon and its daily-deals cohorts set out to change the way small businesses advertised. Now they’re the ones seeking to change in the face of mounting evidence that its business model doesn’t quite work. Groupon and LivingSocial, both fresh off of bad financial reports, are trying to diversify their business and venture off into the […]

FedEx is embracing social commerce a little bit more with its Ship to Friends Facebook app. The app enables U.S.-based users to prepare and pay for a FedEx shipment within leaving Facebook’s site. When the app is launched, users just have to click the “Start shipping” button. This will show the user a request for […]