By Peter Klein, senior vice president of media services at MediaWhiz

Two weeks ago I wrote an article for DM Confidential titled, “Appreciate Everything in Work and Life” in reference to some lessons learned while suffering through the aftereffects of Hurricane Sandy.

Remember Conan O’Brien’s “In the Year 2000” sketches? Well, eMarketer is sort of doing its own version of that with its projections for what the digital media landscape will look like in 2013. Among the findings is that nearly a third of the U.S. population will use tablets, nearly all smartphone users will be mobile […]

A/B testing is mainstream because it’s effective, and there are many tools available to make the process easy and inexpensive. However, most marketers’ understanding of A/B testing is elementary. To help them kick things up a gear

According to Digitas, 16 percent of smartphone or tablet owners said they would use a mobile devices to shop on Thanksgiving, or “Mobile Thursday,” last year. This year, that figure will rise to 28 percent. The survey, conducted by Harris Interactive, also found that 29 percent of smartphone or tablet owners say they have used […]

As part of its efforts to expand beyond daily deals, Groupon has opened its first concept store in Hong Kong. The store will be located in Soundwill Plaza in Causeway Bay’s shopping area. Customers will be able to redeem lifestyle products and test them in a physical setting. Danny Yeung, chief executive and founder of […]

According to The Sunday Telegraph, unnamed sources are saying that Yahoo CEO Marissa Mayer and Facebook COO Sheryl Sandberg have been discussing how the two companies can work together on a search engine. However, Kara Swisher at AllThingsD said her sources say the two companies are not talking about a search partnership, and that Microsoft […]

Groupon is unveiling a new deal structure and is redesigning its home page to enable consumers to search for offers that won’t disappear. The daily-deals giant was the master of serendipity, but it’s now focusing on being a better place for consumers to shop for things they’re already looking for. In New York and Chicago, […]

Mobile is all the rage, but how can a company tell if it’s the right time for a mobile website? Though a company’s website might show up OK on a smartphone, a lack of conversions and a high bounce rate may occur if the site lacks functionalities or has features that just don’t work as […]

Contrary to popular belief, Pinterest isn’t just a negligible leisure site where women ogle photos of wedding dresses and food. Not convinced? Check out these statistics: Pinterest boasted 25.3 million unique visitors in September, making it the 50th biggest site in the U.S. (comScore) Pinterest was the fourth-biggest source of referral traffic in August, accounting […]

The holiday season is such a wonderful time of year