Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
Articles by Kaylee Hultgren
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
Companies should examine their martech stacks in order to determine potential cost savings.
Brands on Fire: Shapermint
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
Brands Boycott Facebook for Policies Toward Hate Speech
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
TikTok, Roku, Snap: Highlights From the 2020 Newfronts
Digital platforms showcased their ad products at IAB’s virtual NewFront week.
The Best B2B and B2C Experiential Campaigns of the Year
Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.
Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers
The do’s and don’ts of a public rebrand.
NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
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