Articles by Kaylee Hultgren

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

Here are five strategies for diversity and inclusion that marketers can use when planning future events.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.