Author

  • Lead Quality: Finding the right mix between quality and volume

    “How do other lead generation companies pro-actively improve their lead quality while still delivering on the growing volume demands of their clients?”

  • Baidu Plans on Entering Japan Search Market

    So, what do you do after you’ve experienced the number one spot in China’s search market? According to the country’s leading search engine, Baidu, the answer is to head over to Japan.

  • Antispyware Company Settles for $1M

    You know you’re living in a scary world when you have to watch out for spyware and antispyware companies, and that seems to be precisely the world we live in.

  • Social Networking Sites Faring Well

    American males and females between the ages of 17 and 25 agree on one thing: Facebook is engaging. The social networking site was noted as the number one site among both groups, but was more popular among females.

  • AOL Goes Latino

    In its latest transitional move, AOL made its Spanish language portal available to Web users at no cost. The portal, called AOL Latino, was only available to subscribers who paid up to $26 per month for the service up until Monday.

  • Heinz Lends 200 Million Labels to Trivial Pursuit

    Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

  • Pontiac Contest Seeks Band for New Year’s Eve

    Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve. Under its biggest music promotion to date, Pontiac is

  • Hostess, Applebee’s, Keebler Shine with Holiday DVD Promotions

    Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.

  • Security Fears Were a Big Downer for 2006

    According to the research firm Gartner, e-commerce lost almost $2 billion in 2006 thanks to security concerns that consumers feel when they shop online. About half of this figure ($913 million) was due to consumers who avoided…

  • E-Commerce Sees Big Black Friday

    According to numbers released by comScore, spending on online retail sites soared high on Black Friday this year, seeing 42% growth over last year’s post-Thanksgiving shopping frenzy.