For analytical types, the last two weeks in January are like this Sunday for football fans. It’s during these times that the public companies, including those in our space, announce their fourth quarter earnings. All the guessing ends

Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…

iTunes changed the music landscape by allowing a user to buy a song for $.99, instead of having to buy an entire CD (record, 8 track, cassette) as in the past. A new model has emerged, but has yet to catch on. This is buying the…

ROCHESTER, NY – January 20, 2006 – Adsertive, LLC. announced today the release of their new pay-for-performance affiliate system. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet…

A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific…

According to Nielsen/NetRatings, Google captured 46.3% of search queries in November 2005, while Yahoo! trailed behind with 23.4%. Approximately 2.4 billion searches were done through Google’s search engine, while about…

If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are…

As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…

MINNEAPOLIS –(Business Wire)– Jan. 25, 2006 — Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it has acquired Direct Response Technologies, Inc., a leading…