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Google Wi-Fi Ads Patent in the Works
The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on…
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212 Newsmaker Night with John Battelle: Author of The Search
I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged..
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Blogging in the Corporate World
In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The…
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Blogging in the Corporate World – The Company Blog, Part 2
In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an…
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Google versus Yahoo by the numbers – Part 2
Last week we featured a column titled “Marketer’s Unite – Open Up the Kimono.” The better title and the one used on my blog, is “Google versus Yahoo by the numbers.” This week, we continue the fascinating look at…
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Yahoo! Publisher Network Updates Terms and Conditions
On Monday, the Yahoo! Publisher Network sent an e-mail to its publishers about updates to its terms and conditions. Compared to the prior version of the terms and conditions to the Yahoo! Publisher Network beta program, there…
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Google Unveils Google Finance
Google finally has an answer to Yahoo and MSN’s financial sites in its new beta version of Google Finance. It takes advantage of Google’s long-reaching access to resources such as news and blogs, and offers unique features that…
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Google and Nike Team to Launch Joga
Up until now, Google’s one obvious weakness was the absence of a strong social network in their arsenal. Though they do have Orkut, a community site that is invite-only, it has done poorly in any country not named Brazil. However…
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Ad Pepper Acquires Crystal Contextual Ad Technology
On March 16, Ad Pepper Media acquired contextual targeting technology provider Crystal Reference Systems for cash and stock worth up to $3.5 million.
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Refining Your Keywords For Better Results
Mom never taught us this and our teachers certainly didn’t, but sometimes it’s good to have a negative attitude, at least in paid search. With apologies to the memory of the great singer Bing Crosby I’ll try to explain a little something…
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