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CPA Empire Breakaway Fitness Challenge Update
Our contestants made incredible progress during the first week of the challenge. Scott Richter has dropped an amazing 12 pounds since last week and Jenny Frederick lost an outstanding, but not quite as impressive 6…
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Future of Internet Advertising
It’s getting almost predictable, but there’s more reaffirming reports about the good health of Internet advertising. According to PricewaterhouseCoopers and the Interactive Advertising Bureau, the first six months of 2006 delivered…
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CHECKING OUT THE FLYOVER: CONQUERING THE DIGITAL DIVIDE
Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…
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Agencies
Grocer Texts Offers to Customers
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.
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Agencies
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause.
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Agencies
Kraft Lends Stove Top to Dinners by Design
Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.
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Agencies
Costello Joins Pay By Touch
Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.
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Agencies
Nickelodeon, Produce Marketers Play In-Store
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.
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Agencies
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.
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Think Local, Act Bilingual
Miller Brewing Co.’s new recipe for Hispanic marketing is a different kind of bilingual: It’s more general-market and more localized, at the same time.
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