Katie Martell

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  Engagement

  Don’t Be Afraid: The Risks—and Benefits—of Driving Change

  This much is undeniable: What used to be seen as “church and state” separation between
  brands and hot button issues facing society is now a situation of blurred lines. 

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  Acquisition

  The New Rules of Using Feminism in Marketing

  The international movement against sexual harassment and assault, #MeToo, has
  raised the stakes for brands who want to engage female consumers.