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What’s in a Follow-Up?
Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore…
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Datran Media Announces Business-to-Business Services
Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer…
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Active Response Group Acquires Oridian USA
Strategic Asset Purchase Expands Online Lead Generation Expertise and Media Resources
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New All-in-One Destination for Online College Degree; Education Counseling At Its Finest
November 14, 2006: Internet Advertising Group, an iMedia Holdings, Inc. company, has launched CollegeEducationWeekly.com, a one-stop online destination for potential students interested in pursuing an online college degree. Education counseling just became even more…
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MySpace is the Driver, All Other Sites Are Destinations
If the Internet was a bus, MySpace would be the driver, and other Web sites would be stops that users are dropped off at. This is the basic idea behind a recent report by Hitwise. The report analyzes the traffic that big sites like…
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Calling Dr. Google
Reports surfaced a few weeks ago indicating that Web users were relying on the Internet for answers to their medical queries and concerns. A report titled “Online Health Search 2006” was released by the Pew Internet & American Life…
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Online Courses Growing, For Better or For Worse
Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in…
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FTC Raises Fist Against ERG Ventures
About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its…
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Agencies
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.
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Agencies
P&I Postcripts
WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…
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