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Google Being Evil in Poland?
So, what kind of beef could Google possibly have with a small group of Polish poets? The kind that’s bad enough to spur the search giant to file for legal action against them.
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Wikipedia Now Top Ten, Needs Wikiasari’s Help
Regardless of how reliable Web users deem Wikipedia, there is little doubt that it has grown into one of the more influential and referred-to sites on the Internet today. A recent report by comScore confirms this notion, indicating that…
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Microsoft Challenges YouTube with Soapbox
In yet another catch-up attempt, Microsoft unveiled its online video upload site called Soapbox to the general public in a beta release.
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The Grandma Standard
One of the most important things you can do to reduce your exposure to legal liability when running advertising, is to make sure that the ads you run are actually true. According to the Federal Trade Commission, as an affiliate, you…
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Experian Interactive Expands Operations in Southern and Northern California
Irvine, Calif., Feb. 15, 2007 — Experian InteractiveSM, a division of Experian, today announced it has expanded existing operations in Southern and Northern California to better accommodate its workforce and allow for continued…
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Affiliate Mudslinging – The Ringtone Flare-up
“CPA Empire and Mobile Sidewalk Team Up On Ringtone Fraud.” That headline illustrates the difference between being a company and being an affiliate. A company cannot say such things, but a one-man show whose personal branding skills might just top his abilities in search can get away with…
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Quality Score Released and Publisher Quality Thoughts
For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a…
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Commentary from an Industry Insider
Now we all have stories on how we got into the business, where we’ve been, etc. After being in the industry myself now for more years than too many of the bozos I come across, I sometimes question how people got into this industry.
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Agencies
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.
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Girls (in Advertising) Just Wanna Have FUN!
NEW YORK, NY – February 12th, 2007 – Last Thursday, female (and some male) advertising executives came out in the bitter cold to celebrate at CORIO in New York City. Why? They were…
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