Marketing trends follow social trends, and as society goes green, so go marketers who wish to appeal to the masses. More and more, consumers wish to buy products that either benefit the environment, or have a lower…

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.

General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association

The annual NCAA men’s college basketball tournament known affectionately as March Madness has long been based solely on the television platform for both viewers and advertisers. However, with the undeniable advent of online…

In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim “spam” and attempt to have…

According to “The Domain Name Industry Brief, March 2007” released by VeriSign, there is now a base of 120 million registered domain names across all top-level domains (TLD). This is a 32% increase from the 2005 figure.

The time has finally come for Google to fulfill all the buzz about its entrance into the television advertising game. According to sources, the search king has been testing out trial ads with a few partners and advertisers in Concord…

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24