My heart almost stopped when I saw the subject of the Inside AdWords email sent, “[Inside AdWords] Pay-per-action beta test.” That almost reaction almost doesn’t make sense though. We work in the CPA space. We spend countless…

This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice…

LashBack Protects Habeas SafeList with CAN-SPAM Compliance Monitor
Habeas to Resell LashBack’s Compliance Services

PopularMedia Launches with More than 60 Viral Marketing Customers and Introduces Pop Commerce 2.0 Platform

DMA Financial Services Council to Honor Gerber Life Insurance Company President & CEO, Wes Protheroe and Wells Fargo Consumer Credit Group

Many people currently involved in the CPA industry feel that this industry is rock solid and not likely to change anytime soon. They may be in for a shock. There are developments coming from technological, business and legal areas which…

Marketing trends follow social trends, and as society goes green, so go marketers who wish to appeal to the masses. More and more, consumers wish to buy products that either benefit the environment, or have a lower…

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.