In a long expected move, the FTC has approved four new rules under the CAN-SPAM Act of 2003. While I normally wouldn’t bore you with the minutiae of an FTC announcement, this one is important enough to our industry that I’ve copied their release in full below.

Efficient Frontier recently unveiled the average cost-per-click information, by vertical, observed during April 2008 in the U.S. The “mortgage” category saw the biggest change from March, followed by “auto finance”.

Google’s dominance in online video seems to be as sure as its dominance in the search realm, if not more so.

Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.

According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007’s $920 million figure.

Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

The on again, off again drama of Microsoft’s potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold.

August of this year will mark the four year anniversary of Google going public, in many ways the tipping point for Internet advertising as we know it today. Four years ago, what existed? Internet life focused around…

Pingdom, which monitors Web sites’ uptime, recently posted figures shedding some light on the state of Internet connections in Africa on its blog. Traffic and penetration were focused on.

Recent figures released by MessageLabs shows that spam (which turned 30 on May 3rd) was found in 1 of every 1.36 e-mails, or at a rate of 73.5% in April, a 0.3% decline from March.