Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.

Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers

Tips for optimizing and economizing those high-cost vehicle tours

Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone sales and mobile marketing

Consumers shrug off self-consciousness to save money with coupons

Beat the recession without breaking the bank

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

Nielsen Online and comScore qSearch agree that Google was the top search engine in January, and they nearly agreed on exactly how much market share the search giant claimed during the first month of 2009.

Nielsen Online recently unveiled a quick peek at the online advertising landscape in January. The business-to-business, software and Web media industries experienced big boosts in ad impressions, while some familiar companies topped the sponsored link impressions list.

According to recent figures released by e-mail marketing strategy and creative services firm Smith-Harmon Inc., retailers ramped up their promotional e-mail campaigns in December, building on a trend that began in September.