In the world of performance-based advertising, the price per action correlates directly with quality. The higher the quality, the greater the payout. Let’s look at two examples, one from the lead generation world and one from the…

Not even the Easter Bunny can stay above the recession’s rough waters.

for the majority of publishers and advertisers, the advantages of affiliate networks have proven to be a solid foundation and should continue to out-pace the direct relationship

New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.

According to a report from the Search Engine Marketing Professional Organization (SEMPO) based on research conducted by Radar Research, the vast majority of search engine marketing dollars were spent on paid placement in 2008.

The FBI’s Internet Crime Complaint Center (IC3) reported that in 2008, the organization’s Web site received 275,284 complaints of fraudulent and non-fraudulent issues on the Internet, a 33.1 percent increase from 206,884 complaints in 2007.

Earlier this week, Google unveiled a post-beta music service that allows Internet users in China to stream or download music at no cost, thanks to the ad-supported model it is based upon.

Safety tests and market share are nice, but everybody loves a good race.

When reviewing our list of flogs, we found some not expected surprises – several of the ones we found before no longer exist, e.g., Jeff’s Grant Blog and Jake Cutler, whereas some have turned into parking pages, e.g…

At a high level, many in those in the performance marketing space fall under the general umbrella that is affiliate marketing, i.e. acting as commissioned agents promoting a third-party product. But, are those in…