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Social Network Ad Spending to Increase Slowly
According to recent figures released by eMarketer, worldwide online social network advertising spending is set to grow 9 percent in 2009.
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US Ad Spending Recovery Will Lag Behind World’s
Recent figures released by ZenithOptimedia show that 2009 will be worse than expected, and while a worldwide recovery will begin in 2010, the U.S. won’t see black again until 2011.
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Will email marketing get defined standards?
If you talk to anyone who works in email marketing, they will tell you that deliverability is a moving target and that standards and best practices are always changing.
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The Soaker Campaign
In a story that might begin, “A long time ago, back in the third quarter of 2008, a site that looked like a blog appeared.” Since then, the fake blog and its relatives – the fake news site and fake celebrity/gossip site – have taken over…
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Effective Use of Promo Codes in Affiliate Marketing
One of the most exciting things about being in the affiliate marketing industry is the way it constantly changes.
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LinkedIn for Dummies
Of all places, we were on a rooftop barbecue when overhearing a conversation discussing whether three friends use Facebook, LinkedIn, and/or Twitter. Of the three, LinkedIn came out the least used by that group; not surprising were…
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E-Mail Marketing Open Rates Declining
Worldwide e-mail marketing open rates sagged to 12.52 percent in the second half of 2008, according to a recent report released by MailerMailer.
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Internet Explorer Losing More Ground
While Microsoft may be making headway with its new Bing search engine, its Internet Explorer Web browser is seeing a marked decline in use.
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Online Video Viewership Rises in UK
The number of online videos viewed in the U.K. in April rose 47 percent compared to the same month in 2008, according to comScore Video Metrix.
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The Presence of Kids Online
According to a recent report released by Nielsen, the active online universe included 16 million children between the ages of 2 to 11 in May, which accounts for 9.5 percent of the total.
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