The accounts vary, but unlike years past where regardless of the prognosticator, the predictions looked dire, today when it comes to how much will Facebook make, the only question is how high…

For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track…

If online buzz determined the Academy Awards, “Avatar” would have no trouble winning for Best Picture, according to Nielsen.

Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.

According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.

Couldn’t something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance…

Some say money is the root of all evil. Outside of love, directly and indirectly, money is probably one of the most written about topics. In our space, money isn’t necessarily the root of all evil…

A review of headlines from the industry.

According to recent figures released by AdMob, smartphones running on the Android operating system are accounting for a growing share of smartphone ad requests.

PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs