Leading interactive marketing agency adds Pep Boys, SourceMedia, NewsMarket, United Water, and Tablet Hotels to customer list

Media Breakaway, LLC, today announced that an Arbitrator has released a final ruling in the proceedings between MySpace, Inc. and Media Breakaway, which originated in January, 2007. The final award in favor of MySpace was 95% less than the amount demanded by MySpace, as the Arbitrator determined that “MySpace’s demands are so disproportionate to proven actual damages, or Media Breakaway profits.”

The US Presidential candidates take on increasingly difficult tasks with each passing day — but personally, I believe that the online publisher’s job is also among the toughest in the world.

Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking.

Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo

If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you’re already getting.

During the 2007-08 broadcast television season, ABC.com attracted the most visits in the U.S., barely beating NBC.com, according to Hitwise.

According to the latest figures released by comScore qSearch 2.0, Google leads the U.K. search market by a wide margin. The list includes the likes of eBay, Facebook, Bebo, and Amazon

Ever wonder what the typical online banking user looks like? If you envision an older female with an income in the six-digit range, then you’ve pretty much hit the mark.

A live “Spam Zeitgeist” meter on Akismet.com shows that a whopping 89% of all blog comments are spam.