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Women Spend More Time on Social Networking Sites
Women spend more time doing a lot of things than men – giving birth, for example – and now, according to the latest numbers from comScore, taking part in interactions on social networking sites appears to be another one of those things.
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Americans Like Social Networks and Games More than E-mail and Portals
If you’re still wondering what all the fuss about social networks and those silly online games are all about, look no further than the latest Nielsen figures about the top 10 sectors of the Internet.
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Agencies
Papa John’s Contest Pulls 12,000 and New Marketing Ideas…Maybe
Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday
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The Week in Review
Headlines from the industry.
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E-Mail is Alive, but Open Rates, Click Rates Decline
According to the latest “Email Marketing Metrics Report” from MailerMailer, its 10th version, e-mail is not dead.
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Is There an Ideal Size for a Search Box?
Designing a website involves a lot of things, but how often does one think of the ideal size for a search box?
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Verizon Wireless Smart Phones Consume Most Data, iPhone Still Dominates
By now, we’re all aware of the rumors saying Apple’s iPhone will make its way to Verizon Wireless around the beginning of next year.
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Digital Coupons Doubled to More than $1 Billion
According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.
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Google Tax
The performance marketing world has generally relied upon a fairly straightforward approach. Find / build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic…
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Getting to Market
You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…
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