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There is a phenomenon in the product marketing world where a particular trademark becomes synonymous with every product of that type despite who makes it. This is when a brand name becomes generic. It’s hard to think of…

The nostalgic in us couldn’t help but smile when we found not just an ad for an incentive promotion (ok, Free iPod) offer but the type of ad. The simple banner read, “You Have (1) New Message.” It’s ad text that has literally been…

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

According to Nielsen, YouTube was the online video destination with the most unique viewers and total streams in November, while Netflix boasted the most time per viewer.

According to the latest figures from comScore, an average of one out of three mobile subscribers in the U.S. accessed social networking sites on their mobile devices during the three months ending in November. Google’s Android was the fastest growing mobile OS during that time period, followed by Apple’s™ iOS.

According to Millennial Media’s “Mobile Mix: The Mobile Device Index” report for November, the Kindle Fire is rapidly surging in terms of mobile ad impressions on Millennial Media’s network. However, Apple maintains a strong lead overall.

Christmas Day proved, once again, to be the biggest day for iOS and Android app downloads, according to Flurry. Dec. 25, 2011, was also a record-breaking day for iOS and Android device activations.

We are admittedly reflective, perhaps because looking back is easier than forward. Whatever the reason, we like to start off the new year by highlighting some of the trends and news that played out over the past year. As with many…

After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…