Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own

By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category

Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

It’s an age old question for marketers: When is it appropriate to use compiled data or response data?

Upon the recent news of an imminent filing by Facebook to (finally) go public, a performance marketer quipped on one of the more prominent forums, “Well, there goes another good site.” It was an interesting observation and not in keeping with the mainstream press and…

Human nature is a very real thing. It’s not some flippant explanation for activities that require greater conscious thought to explain. It actually and accurately describes a wide range of behaviors for which science might prefer to lump into other social psychological hypotheses but for…

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According to Nielsen, YouTube led all online video destinations in the U.S. in December when it came to the number of unique viewers it drew and the number of total streams. However, Netflix engaged its viewers for the longest average time.

The Pew Research Center’s Internet & American Life Project found that more than half of U.S. adult cellphone owners used their cellphone during the holiday shopping season for one of three reasons: to call a friend, to look up reviews of a product online and to look up the price of a product online while…