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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Toynk Toys Experiences Online Success Using Marketplace Optimization Techniques From Zoovy
CARLSBAD, CA–(Marketwire – Mar 20, 2012) – Zoovy today announced that Toynk Toys has increased online sales using techniques from Zoovy’s marketplace optimization™ (MpO), a methodology for studying and adjusting data to best match the ranking algorithms used by marketplaces to select…
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Commercial Email Advertisements Using Both Proxy/Privately Registered Domains And Generic From Lines Deemed Unlawful
The California appellate court’s decision in Balsam v. Trancos requires marketers nationwide using commercial email advertisements to include in the from line of each email a domain name that is registered to the sender which can be determined by performing a WHOIS look-up, or the name of the sender…
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Video Ads: 16.6% of All Videos Viewed in February
According to the latest figures from comScore, Google Sites led all U.S. online video content properties in February, while Hulu remained the top online video ad property.
Google Sites claimed 147.4 million unique video…
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60% of Social Networking Audience Follows Posted Link to Website
“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.
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Top 3 Mobile Advertiser Trends of 2011: Local Targeting, Mobile Video and Mass Market Reach
Millennial Media recently released its “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) Report: 2011 Year in Review.” Among the findings included in the report were that finance was the top global advertising vertical and sustaining in-market presence was the top advertiser campaign goal.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Google: 81% of Search Spend Share in Q4 2011
Econsultancy recently released its latest “Internet Statistics Compendium,” a mega-roundup of stats and market data regarding online marketing, e-commerce, the Internet in general and more.
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Lessons in Managing Demand Not Predicting It
There is something about the Super Bowl that continues to linger, something about it, well, the commercials during it, that felt so transformational, so watershed. What makes it harder to put into words is that articulating this ecosystem shift means having to get off…
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Is Social Really Going to Kill Search
Not too long ago we listened to a talk given by the founders of Stik on Googl’s Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so…
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