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An Epic Deal

In news that we will continue to talk about for months ahead, the parent company to Azoogle Ads, Epic Advertising, announced a merger with Connexus...

Feeling Blue

You wouldn't have to have read our piece last week on CPA Networks to know that they not only play a vital role in the performance marketing ecosystem, but that they...

Online Media Used by Nearly All Local Shoppers

According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.

Is Telemarketing the New Old Thing?

As I was walking around this past Affiliate Summit, I couldn't help but notice companies looking to buy call center generated leads.

Marketers Adopting Most Social Media Tactics

According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.

Growing Pains

Hard to believe that more than two years has passed since the first cash for gold offer appeared as an offer on the networks. The economics looked attractive, even before the price wars took place. Users simply completed a short form, basically...

Preparing for the Worst

When writing about the maturation of various performance marketing verticals for our other piece, a topic came up, the distinction between an affiliate and a company. Several of the biggest networks and most...

Week in Review

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