According to Nielsen’s Global AdView Pulse report, Internet ad spend grew 7.2 percent in the first half of 2012 compared with the first half of 2011. Meanwhile, radio ad spend grew 6.6 percent, followed by cinema with 5.9 percent growth, outdoor with 4.7 percent growth, television with 3.1 percent growth and newspapers with 1.6 percent […]

Trefis, a financial platform that aims to show how a company’s products affect its stock, thinks Groupon’s stock is worth $7.75 a share, significantly higher than its current sub-$5 level. Despite the company’s struggles

The Federal Trade Commission (FTC) held a one-day summit Thursday on the topic of robocalls. “Robocalls: All the Rage” covered the whole gamut of robocalling-related topics, from the formative days of telephonic technology, to the rise of VoIP, to the laws regarding robocalls, to the call-blocking technology available today, among many others. While there were […]

Bend, OR-October 19, 2012, Quickie Marketing Inc. (QMI), a leading data hygiene company, announced today that it has rebranded.

By James Carner, founder, Quickie Marketing

What goes into list hygiene, besides removing traps, bounces, complainers and litigators? Many publishers purchase, lease or trade email lists. Each week my company scrubs anywhere from 5-10 GB of new data. That’s roughly 200 million emails every seven days, if not more, “worldwide.” With this much data trading hands, it’s imperative to keep it clean. List hygiene is not just about removing spamtraps, complainers, bounces and litigators — there’s a lot more.

Zendesk, a customer service software and support ticket software provider, put together an infographic about the importance of loyalty rewards. The company says loyalty rewards are marketing tools that encourage people to become repeat customers (e.g., punch cards). But brands also need to focus on providing great products, services or customer service to foster loyalty. […]

Salesforce.com is heating up its battle with Oracle, adding 20 social analytics tools to its Marketing Cloud ecosystem. Among the tools added are Klout, LeadSift, Lymbix and Rapleaf. Marketing Cloud also includes acquisitions Radian6 and Buddy Media. Oracle, for its part, acquired Virtue, Collective Intellect and Involver. Along with the announcement of these additional social […]

Google+, whether you actually use it or not, has become a significant tool marketers can’t afford to ignore. With 250 million users and its role in search engine optimization, marketers should understand how they can leverage the social media channel for their campaigns. Here are five ways marketers can use Google+: 1) include keywords and […]

Yelp is making it clear that it won’t tolerate businesses trying to purchase good review for their pages on the local search and review site. Starting Thursday, the company began displaying prominent red-bordered pop-up boxes alerting users with this message: “We caught someone red-handed trying to buy reviews for this business. We weren’t fooled, but […]

LocalVox, a New York City-based startup offering local, social and mobile marketing solutions to small and medium businesses (SMBs), just raised $7.4 million in a funding round led by Talus Holdings. “LocalVox plans to utilize the funding to bring their comprehensive, yet simple and affordable marketing solutions to new markets, further invest in product development […]