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  • LivingSocial Agrees to Pay $4.5 Million to Settle Class-Action Lawsuit Over Expiration Dates

    LivingSocial has agreed to pay $4.5 million to settle a class-action suit regarding expiration dates of its deals. This comes about six months after Groupon reached a bigger settlement in a similar lawsuit. LivingSocial will set up a settlement fund to pay out claims and will revise portions of its business practices

  • Five Things Marketers Should Do to Generate Leads With Facebook

    Earlier this month, Facebook announced that it had 1 billion monthly active users. While this isn’t (or, at least, shouldn’t be) a wake-up call for marketers, it certainly emphasizes how the social network can be a potentially rich source of leads.

  • CTR for Facebook Ads in the U.S. Doubled in Q3 2012

    What can you learn from 520 billion Facebook ad impressions in more than 190 countries for 282 clients during the first nine months of 2012? A whole lot, as marketing and technology company TBG Digital found. The company, which specializes in Facebook advertising, shared its findings in a new report. Among the major findings was […]

  • Attention Marketers: 44% of Email Opens Occur on Mobile Devices

    Experian Marketing Services released its first holiday marketing data for the start of the 2012 holiday marketing season. The company has noticed some trends, including: overall email volume for the week is similar to the same week in 2011; “Christmas” and “Black Friday” are showing up in email subject lines; 27 percent of email campaigns […]

  • Yahoo Will Focus on Automated Ad Buying, Unified Mobile Strategy, According to CEO Mayer

    Yahoo’s new CEO Marissa Mayer participated in her first earnings call with the company on Monday. During her time on the call, Mayer gave a rundown of her take on where the company stands and what it needs to do. She noted four goals for Yahoo to “make the world’s daily habits inspiring and entertaining”: […]

  • Chirpify Brings In-Stream Social Commerce to Instagram

    Chirpify is an in-stream social commerce platform that, up until now, has enabled brands and businesses to allow customers to buy, sell, donate and exchange funds without leaving Twitter. Now the platform has expanded its reach into Instagram. Users who sign up with Chirpify and have input their PayPal and shipping information can simply find […]

  • Schoola: Daily Deals for School Fundraising

    Schoola is a new site enabling schools to raise money from daily deals run by big and local businesses. “School parents can approach the local businesses they already frequent about offering a deal through the Schoola platform. If the business accepts, it can then determine what percentage of each deal sold will go back to […]

  • The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit

    Robocalls took center stage at a one-day summit hosted by the Federal Trade Commission (FTC) last Thursday.   “Robocalls: All the Rage” went through the basics of robocalls to the technologies being used to combat robocalls today, and everywhere in between. The FTC even issued a challenge for people or small teams willing to lend […]

  • SocialEngine Allows Brands to Build Their Own Social Networks, Improve Lead Qualification

    Lead generation via social media is a tricky task. Not only is the process of turning fans and followers into dollars difficult, major social networks offer limited data, which makes it hard to show off the lead-generation value of the channel. SocialEngine, a white-label software provider that enables brands to build their own social networks, […]

  • Six Ways Google Could Let Mobile Search Slip Away

    Google’s stranglehold on the desktop-based search market is nothing compared to its mobile search dominance. The search giant claimed 91 percent of the global mobile search market last year, according to IDC. Also, while 47 percent of search is the desktop ad market, it comprises 70 percent of the mobile ad market, which seems to […]