Lab42, a market research company, recently took a closer look at what consumers think of ads, along with what they want ads to communicate. Here are some of the interesting findings, based on the thoughts of 500 respondents: –

Totsy, a site offering flash sales on products for mothers and children, has acquired the assets of Mamasource, another deals site for mothers. The deal will add 2 million members to Totsy’s user base, bringing its total to 5 million members. Guillaume Gauthereau, co-founder and CEO of three-year-old Totsy, says Mamasource, the commerce arm of […]

On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of MediaWhiz, an integrated digital media agency. Hakan Linskog, former CEO of Neverblue, has been named CEO of MediaWhiz. “We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive reputation in the marketplace,” said Ofer Druker, CEO of […]

Responsive design has risen into prominence lately, thanks to the mainstream-ness of mobile devices. But what other aspects of Web design will be prominent in 2013? Amber Leigh Turner at The Next Web offers 10 predictions: 1) more responsive design 2) an emphasis on typography 3) Flash’s last leg 4) a shift away from skeuomorphism […]

Using “Dave Smith Consulting” (a real company with a fake name) as an example, this post discusses building trust with prospects with a website. In this instance, the No. 1 Google search query leading visitors to Dave Smith Consulting was, as expected, “Dave Smith Consulting.” The No. 2 search query, however, was “Should I trust […]

According to Kenshoo Social, a social marketing platform, more than $1 out of every $5 spent on Facebook ads are delivered on mobile devices. More specifically, 79.7 percent of Facebook ad spend is on mobile ads, while 20.3 percent is on mobile ads. “The world’s top brands have embraced Facebook mobile advertising and we expect […]

Google+ boasted an audience of 29 million unique visitors in the U.S. in November, according to comScore. This puts Google’s social network behind Facebook (150 million), LinkedIn (41 million) and Twitter (40 million), but ahead of Pinterest and Instagram (25 million each). This is a solid position for Google+, one that’s even better when you […]

HubSpot, an inbound-marketing software provider, has generated an infographic to help email marketers better understand what it takes to craft the best possible emails in 2013. Here are some of the key points in the infographic: –

Insurance isn’t an industry that’s very conducive to exciting content marketing. For one thing, it has a negative reputation, one that sits above only tobacco, the financial sector and airlines. This case study walks through how one company turned to content marketing to boost the reputation of a business in the insurance industry. For marketers […]

“If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects.” There are many ways to go about retaining your current customers. Take control when a customer complains, for example. Gather information from that interaction and use it to […]