Toronto, Ontario (August 2, 2011) - SiteScout has now made it possible for advertisers, on their media buying platform, to easily create dynamic display ads with integrated social media widgets.
Ontario, CANADA (August 4, 2011) - DealFun.com, the newly launched shopping-auction site, has an exciting announcement that deal-conscious online shoppers will love. The site has been added to the select list of BuySafe Guaranteed merchants, giving consumers complete confidence that their...
Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney ...
According to TBG Digital's "Global Facebook Advertising Report: Q2 2011," marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.
A recent paper from Casale Media titled "The link between ad placement & performance" aimed to test the hypothesis that "not all impressions are created equal." It did this by examining the effect of three ad placement variables -- page positioning, view order and frequency - on campaign performance.
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Last year Globalizer invaded Fenway Park, this year they are taking over Citi Field!
MailerMailer's latest "Email Marketing Metrics Report" analyzes the current email marketing trends and offers some suggestions for marketers to improve their email marketing campaigns. Among the findings in the report is that email open rates have declined partly due to the increasingly large volume of emails...
Our industry has pooled together people from all walks of life. We'd say both young and old, but really it's more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some...
New Orleans - July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath's all-in-one software solution, geared towards enterprise level performance marketing professionals...
