(New York, NY – March TK, 2012) — Click2Call Network, a click to call network that drives only mobile based traffic, has launched its integrative platform that will drive mobile call traffic to inbound call centers. The announcement was made by Phil Friedman, Click2Call Network CEO and Eyal Vadai, Click2Call Network President and Co-founder, in conjunction with HitPath.
Click2Call Network provides marketers a service that will facilitate the mobile connection between potential customers, who click on the client’s advertisements placed in mobile apps, mobile search and mobile email with inbound call centers staffed with contact center representatives.
The service will use technology licensed by HitPath, a performance marketing software company whose product also includes suppression list management and Host & Post.
Friedman comes to Click2Call Network from Ward Media, an Education Lead Generation company and a pioneer in call center generated lead space, where he was the founder, President and CEO. Vadai was formerly Managing Partner and Co-founder of IronTraffic, an internet marketing company with a focus in Lead Generation, Premium SMS, and Affiliate Marketing.
“This service allows advertisers to capture real interested consumers in real time utilizing our platform which harnesses the power of mobile users in a new way that is truly exciting,” said Friedman. “We are proud to be able to leverage our considerable past experience in web advertising to launch this dynamic new product into the mobile universe and are looking forward to being integral to innovation in the mobile advertising arena in years to come.”
“We are always looking for new and innovative ways to enhance the HitPath experience for our customers,” said Sam Prokop, CEO of HitPath.”HitPath’s exclusive use of the Ad Ringer software platform has allowed us to offer an industry first: Completely integrated Click2Call campaign technology that is easily deployable, trackable and can ensure high ROI. It is exactly the type of direction and forward thinking that we feel brings a strong value proposition to our clients."
Click2Call Network will service marketers primarily dealing in the home services, insurance, finance and business opportunity industries and is powered by Adringer call tracking technology that is incorporated into HitPath’s platform.
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About Click2Call Network
Click2Call Network is the premier marketing platform for call centers and direct marketers who are looking to generate high quality inbound calls. Through leveraging the adRinger™ technology platform, The Click2Call Network is able to track qualified, inbound calls to call centers from mobile devices. With mobile search and Smartphone application use dramatically on the rise, there’s no better time to capitalize on the dramatically underserved mobile market with our proven click-to-call solution.
Click2CallNetwork provides:
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A technology platform allowing customers to call on-the-go
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Highly-qualified calls
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Traffic generated from multiple mobile sources such as email, paid, and natural search
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A network where Advertisers only pay for qualified calls
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A next generation solution for mobile advertising
About HitPath®
Started in 2005 by Webapps LLC, HitPath® is the fastest growing affiliate marketing and data tracking software in the Industry. It is not just a platform, but a full tracking solution that brings an uncompromising level of accuracy and reliability, within a flexible and scalable hardware architecture. A fanatical dedication to quality customer service, and a feature-rich product that includes custom reporting and administration, easy to use third party pixel and creative asset management consoles are just a few of the benefits that differentiate HitPath® from its competitors.
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